It all began in Lima, in 1994, when a young university student dreamed of a different way to give roses: transforming a flower into an experience. At 23, Rollin Thorne, firmly committed to bringing that vision to life, sold the only asset he owned — the car his father had given him with great effort and which, though old, was his greatest treasure — and took a bold leap: to reinvent the way flowers are given.

Thus was born Rosatel, a pioneering brand that revolutionised the floral market in Latin America by introducing the iconic white boxes filled with luxury roses, blending emotion, design, and personalised delivery. Just two years later, the brand had already become a regional reference, was honoured with the Business Creativity Award from the Universidad Peruana de Ciencias Aplicadas (UPC), and began a successful expansion across several Latin American countries, solidifying its leadership in the industry.

Over time, after a solid and recognised journey, Rollin sold his stake in Rosatel and moved to Europe with a new vision.

In 2024, already settled in Portugal, he returned to the world of flower-giving — this time alongside two partners: Janice Seinfeld, an economist with a strategic focus, strong social sensibility, and a PhD from Harvard University; and Talia Zeni, a lawyer with a master’s degree in sustainable development from the University of Barcelona and extensive experience in logistics. Together, they bring a strategic, aesthetic, and contemporary vision deeply aligned with the European lifestyle.

Together, they founded QRoses — a brand that merges design, excellence, and innovation.

Today, QRoses is blooming in Portugal and beginning its expansion throughout Europe with a clear mission: to transform a simple gesture into a truly authentic and lasting emotion. Because giving flowers is always an act of beauty and emotion — one that truly touches the heart of the recipient.